#VMAFFLUENCE Fixing Bad Online Reviews of Your Business is a Must, Maintain your Online Reputation by displaying the right reviews and remove the bad reviews from the Google Search
#VMAFFLUENCE Feedback Analysis : Combine all the negative feedback and priorities the pain points, Address each of the reviews. Make sure that your negative feedback are positive stepping stones of your business. Try to resolve the issues given by the customer
#VMAFFLUENCE BRANDED COMPANY PROFILE PAGES There are literally thousands of websites that allow brands to create public profiles. The main benefit of using branded profiles on sites like Facebook, LinkedIn, Twitter, etc., is that they tend to rank well for branded search terms due to their high domain authority. Brands can leverage this authority to help push down other sites, such as Pissed Consumer, Ripoff Report, Complaints Board
LOCAL BRANDING – When you’re targeting more than one location, it’s important to create separate profiles, when possible. In most cases, you will want to have a unique listing for each physical location. Not only does this help for local SEO purposes, but it also isolates negative reviews, so that individual locations and franchises won’t impact the brand as a whole.
#VMAFFLUENCE Citation Building in other website: Citations are essential to local SEO. Similar to how links are used to measure authority, Google uses local citations to determine the relevance and prominence of your brand. Citations come from a combination of directories, data aggregators, and 3rd party websites, and typically include your business’s name, address, and phone number.
#VMAFFLUENCE INTERNAL REVIEW PLATFORM : The worst part about 3rd party review sites is that there is very little that businesses can do to remove, or resolve customer complaints. That’s why it’s important for businesses to have a way for customers to provide feedback directly. If your business is facing a large number of negative reviews, you can create a page on your website that’s optimized for review-related queries
#VMAFFLUENCE GOOGLE LOVES FRESH CONTENTS. In fact, in November of 2011 Google released their Freshness Update, which signaled a stronger emphasis on recently published content – this basically means that fresh content would be rewarded with higher search engine rankings. From a reputation management perspective, this presents brands with a unique set of benefits and challenges. The downside is that brands are more vulnerable to negative press coverage, since trending media is typically displayed more prominently in search results. The benefit is that brands can leverage this to push their own positive and neutral content, both on their own site, as well as 3rd party sites, in the form of press releases or media. The more positive and neutral content you can publish, the more you can insulate and safeguard your business from negative brand associations.